Subscription models work for daily users; pay-per-session works for occasional ones. The break-even is around 6–8 sessions per month for a ~£14/month plan. This guide compares the four AI tutoring pricing models and tells you which fits your family.

The four models

Model Examples Typical UK price Best for
Subscription (flat) Khanmigo (~£3/mo) £3–25/month Daily or near-daily users
Pay-per-session / top-up aitutors.me Extra Time (£14 one-time), some boutique services £2–14/top-up Occasional or burst use
Term-based / coach-led aitutors.me PRO (£360/term) Per term Structured, coach-supported study
Freemium Khan Academy + Khanmigo, ChatGPT-style, aitutors.me free demo £0 base, paid upgrade Trial-then-decide
School-funded CENTURY Tech, Sparx £0 to family School-provided users

Subscription: when it makes sense

The maths

For a ~£14/month plan (or a £14 monthly top-up) with unlimited sessions:

Sessions/month Cost per session
4 £3.50
8 £1.75
16 £0.88
30 £0.47
60 £0.23

Below ~6 sessions/month, you're overpaying. Above 8 sessions/month, subscription is dramatically cheaper than any per-session model.

When subscription wins:

  • Your child uses the tutor 3+ times per week
  • You're trying to build a daily 20-minute habit
  • You don't want booking friction
  • You expect 12+ months of consistent use

When subscription doesn't make sense:

  • Pre-exam crunch only (use freemium for the month)
  • Your child uses it sporadically
  • You're not sure if they'll engage long-term
  • One-off subject difficulty (e.g. "I just need help with Year 8 ratio")

Pay-per-session: when it makes sense

When it wins:

  • You expect <6 sessions/month
  • Specific topics, not general practice
  • One-off "stuck on this homework" use
  • You're hesitant to commit to a subscription

When it doesn't:

  • Daily use (much more expensive)
  • Habit-building goals (friction kills the habit)
  • Multiple topics over multiple weeks

Freemium: the gateway

Khan Academy + Khanmigo's free tier is a legitimate option. The free tier covers most KS3 maths topics adequately. The paid Khanmigo subscription unlocks the AI tutor on top.

Best move: start free for 2 weeks. If your child engages, decide whether the paid tier or another subscription (aitutors.me, MedlyAI) fits better.

School-funded: the unbeatable price

If your school provides CENTURY Tech or Sparx Maths, your child gets a real AI-powered tool at £0 cost to the family. The downside: not chosen by you, and may not match your child's learning style.

The smart move: use the school-funded tool first. Add a subscription only if there's a gap (most commonly: Sparx doesn't tutor — see aitutors.me vs Sparx Maths).

The trial period rule

Any subscription you can't try free for 7–14 days is one you should be sceptical of. AI tutoring is impossible to evaluate from a marketing page — only your child's actual engagement tells you.

aitutors.me offers a free live demo (no card, no signup), and Khanmigo and most reputable services offer trials. Use them.

The annual upsell trap (and the genuine annual deal)

Some services offer "annual = 2 months free". This is real value if:

  • You've already used the monthly plan for ≥3 months
  • Engagement is consistent
  • You expect at least 12 more months of use

It's not value if:

  • You're at month 1 of a trial
  • You're not sure your child will stick with it
  • You haven't checked the cancellation policy

Rule: never sign annual on a free trial. Run monthly for 2–3 months, then decide.

How aitutors.me thinks about pricing

(Disclosure: I run aitutors.me. This is the pricing rationale.)

  • Free live demo — a real Socratic tutor you can try in the browser, no card and no signup. Evaluation should cost nothing.
  • Extra Time (£14 one-time) for a burst of practice — a low-friction top-up, not a recurring subscription, so there's nothing to cancel.
  • PRO (£360/term per subject) for coach-led tuition: a named human coach plus the full professor faculty, for families who want structure.
  • Max and Team for weekly 1:1 and schools. Full current tiers live at /pricing.

Many subscription tutors over-charge at MVP because they need runway. The move I prefer is to let families evaluate for free, keep the entry top-up small, and reserve the higher price for the coach-led product where a human is genuinely in the loop.

Decision framework

How many sessions/week do you expect?
├─ 0–1: pay-per-session or freemium
├─ 2–3: freemium first, then subscription if engagement holds
├─ 4–6: subscription (any reasonable one)
└─ 7+: subscription only — pay-per-session is uneconomic

Does your school provide a free AI tutor?
├─ Yes: start there. Add only if there's a gap.
└─ No: start with a free demo, then a top-up or subscription

FAQ

Is a subscription AI tutor better value than pay-per-session?

Yes for daily users (4+ sessions/week). For occasional use, pay-per-session or freemium is cheaper. Break-even is typically 6–8 sessions/month at around £14/month.

Are AI tutor subscriptions worth it?

For habit-formers, yes. Daily 20-min sessions × 4 weeks = ~80 sessions for around £14 = <£0.20/session. Cheaper than any human tutoring.

What's the cheapest AI tutoring option in the UK?

Free if school-provided (CENTURY, Sparx). Otherwise: Khan Academy + Khanmigo (~£3/month).


Written by Duke Harewood at aitutors.me. Updated 20 May 2026.