Duke Harewood
Duke Harewood is the founder of aitutors.me and the author of AI Tutors for Key Stage 3 and The Learning Genius. He has built software for about fifteen years, most recently in AI and developer tools, and he is the parent of a Year 8 student at a UK independent day school. The tutoring method he now sells was built for her first, at home, before anybody else was allowed near it.
Who is Duke Harewood?
Duke is a UK-based software developer and the founder of aitutors.me, a trading name of Innovatorly Ltd. Fifteen years of product work, most recently on AI and developer tools. He is not an education-technology veteran and does not claim to be — he is a parent who got annoyed enough at the state of AI homework helpers to build a better one, then read enough of the teaching research to find out whether his instinct had been right.
The company is deliberately small, and he is the person accountable for what the tutors say to somebody’s child. The support address reaches him, and he answers it himself.
Where the method came from
When ChatGPT became free for children, his daughter worked out that it would do her homework. Maths marks went up; understanding went down. He shut that down inside a week — and was left with the real problem: she needed a tutor at 9pm on a Thursday, and £40-an-hour human tutors do not work that way.
So he built one, for one child, in the family’s own study notes. The three things that made it work for her are the three things the product still refuses to compromise on: the tutor never gives the final answer, a tired child is sent to bed rather than tutored, and the parent can see everything the tutor saw. Those rules were tested on a real Year 8 before they were ever copy on a website.
Everything downstream of that — the eight named tutors, the four-level hint ladder, the weekly energy check — is documented on the faculty page and in the two books below.
The books
Both books are written for parents rather than for teachers or engineers: no code, no hype, and no assumption that the reader already knows what a large language model is.
AI Tutors for Key Stage 3
A field guide to how a Socratic AI tutor actually works — and how to tell a real one from a chatbot that just hands over the answer. Six parts and an appendix for educators, covering the eight tutors, the hint ladder, the energy system and where safeguarding draws the line.
Pre-order on Amazon →The Learning Genius
A map of the nine learning profiles behind the Learning Genius quiz, and what each one needs from a tutor, a parent and a week. Written to be argued with: it names what the evidence supports and what it does not.
Buy on Amazon →Excerpts, chapter guides and the thinking behind both books are free to read on the books page.
Where he writes
Duke writes the parent-facing articles on the aitutors.me blog — comparisons of the AI tutoring services UK families actually meet, plain-English explainers on how the technology works, and the safety questions worth asking before paying anyone. He discloses his interest in every comparison he writes.
Email hello@aitutors.me — he reads everything and replies within 48 hours, Monday to Friday. More about the company, and why it stays small, is on the about page.